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May 20266 minDan White

How to Analyze a Real Estate Deal: Step by Step

Every profitable real estate deal starts with accurate analysis. The process is the same whether you're flipping, wholesaling, or buying a rental: establish ARV, estimate costs, calculate your maximum offer, and project your net profit. Here's how to do it right.
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Step 1: Establish ARV

Pull 3–5 closed comps within 0.5 miles, same property type, sold within 90 days, in renovated condition. Weight the most similar comps most heavily. This is your ceiling — everything else works backward from here.

Step 2: Estimate Rehab Costs

Walk the property before you analyze the numbers. Get a scope of work: roof, HVAC, electrical, plumbing, kitchen, baths, flooring, paint, exterior. Price each category. Add 10–15% contingency. Never rely on a seller's estimate.

Step 3: Calculate MAO

Maximum Allowable Offer = (ARV × 0.70) − Rehab Costs. This is your ceiling on the offer. You can offer less — you should never offer more.

Step 4: Project Net Profit

Net Profit = ARV − Purchase Price − Rehab − Closing Costs (buy + sell) − Holding Costs − Financing Costs. A deal that shows $40k+ net profit on a full analysis is worth pursuing. Under $25k on a typical flip means the risk/reward is marginal.

Step 5: Check Exit Strategy

Can you wholesale it if the flip doesn't pencil? Can you rent it if the market softens? Deals with multiple viable exits are lower risk than single-exit plays.

Analyze Your Deal Free
Freddie walks through every step of deal analysis free — any address, any strategy.
Analyze My Deal Free →

Dan White is a licensed Virginia real estate agent at Pearson Smith Realty and founder of FreeDealCalc.com. He has analyzed thousands of deals across Northern Virginia and built FreeDealCalc to systematize the process.